The Marketplace
Three sides.
One marketplace.
Connecting Toronto shoppers, creators, and boutiques.
For Shoppers
Discover. Try. Buy.
Your next favourite outfit is three simple steps away.
Discover Curated Outfits
Browse complete looks styled by Toronto’s top fashion creators. Filter by your style, body type, occasion, and budget.
See It On Your Body Type
View each Look on creators who share your shape and size. No more guessing — see exactly how it fits before you buy.
Buy Everything, One Checkout
Add the complete outfit to your cart, even when items come from different boutiques. Free shipping over $150.
For Creators
Style. Share. Earn.
Turn your style into income with Toronto's boutique inventory.
Borrow for Free
Request product loans from local boutiques. Style them, photograph them, return within 7 days. Zero cost to you.
Publish & Promote
Build complete Looks, share on Instagram and TikTok. Your link-in-bio, powered up. Reach new audiences.
Earn 12–15% Commission
Commission on every sale from your Looks — forever. Paid in 14–21 days via direct deposit. Top creators earn $800–$2,000/month.
For Retailers
Connect. Feature. Grow.
Influencer marketing with zero upfront cost.
Plug In Instantly
One-click Shopify integration. Products synced in under 60 seconds. Or use our manual seller portal.
Creators Do the Marketing
They style your products, promote to their audience. You approve every Look. Your brand, your rules.
Zero Upfront Cost
Commission only on actual sales. Studio Noor generated $3,200 in new sales in their first month.
The ByTheLook Flow
From boutique shelf to your doorstep — here's the full cycle.
Creator browses boutique inventory
CreatorBorrows products via Product Loan
CreatorStyles & photographs complete outfits
CreatorPublishes a Look on ByTheLook
CreatorShopper discovers the Look
ShopperBuys everything in one checkout
ShopperRetailers fulfill & ship
RetailerCreator earns commission
Creator12–15%
Creator Commission
14–21 days
Payout Speed
60 sec
Shopify Setup
$0
Upfront Cost